July 9, 2010
Sun TV hopes to become Canada's first right-wing news channel but first it has
to find an audience. That's going to be a problem.
Fox News in the U.S. attracts a large audience who find angry rants entertaining
but I wonder if there are sufficient cantankerous Canadians to make the channel
commercially viable? Sun TV is betting that enough of us enjoy name-calling to
make "Fox News North" successful.
It's going to take more than a few angry viewers. Anger TV, like any other
channel, depends on advertising revenue. Fox News is successful, not because the
drivel dished out by Bill O'Reilly or Glenn Beck with their predictable attacks
on Barack Hussein Obama as a Hitlerite-Commie-Kenyan-Muslim who is also black
and not an American anyway. What makes the network viable is that those same
viewers who enjoy frothing, rabid insults also have money to spend on
advertisers' products.
Prime Minister Harper's former advisor, Kory Teneycke, has been beating the drum
in hopes of stirring up some right-wing fervor. He's the vice-president of Sun
TV. At the station's launch Teneycke derided the competition, particularly the
CBC, as "smug, condescending, and often irrelevant." He apparently doesn't mind
being two-faced: he was previously employed by CBC as a pundit.
Teneycke's criticism of our public broadcaster hard to swallow when the only way
that his channel can survive is to exploit a loophole in broadcasting
regulations. Without a Category 1 license, he won't have enough viewers. A
Category 1 license would force cable companies to carry his channel but the CRTC
has said it won't grant such licenses anytime soon. So, in order to evade
regulations, he hopes that the CRTC will allow trade of their over-the-air
station in Ontario for Category 1 and secure "must carry" status; exchange their
money-losing station in Ontario for a big cable audience.
The media lobby group, Openmedia.ca, is crying foul. Jesse Betteridge worries
that if the CRTC grants "must carry" licenses to financially strapped stations
such as Sun TV, then others will want the same treatment. Worse, local stations
stop broadcasting local TV. "Despite the ideological concerns that are arising
about Sun TV News, the decision to convert a local station to a more lucrative
format is, more than anything, a desperate cop-out for an unprofitable
broadcaster." It would be one more blow to local TV.
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Despite what Teneycke says, Sun TV will likely
represent a narrow range of opinion. As Harper's former director of
communications, it will become a mouthpiece of the PM.
We don't need another TV channel that wallows in vitriolic rancor. What we
need is more in-depth investigative reporting, something that is lacking in
as corporate Canadian media giants such as Canwest Global crumple. We need
information now that the world is undergoing economic and environmental
decline, yet business models guarantee the opposite.
News coverage has declined during the current recession according to the Pew
Research Center. In their annual State of the News Media report, coverage of
international events by American media fell by about 40 percent. The
internet has increased the potential spread of news but declining ad
revenues means fewer reporters will recount the news. We are more connected
than ever at a time when accurate and comprehensive world news is
disappearing.
A third alternative to public and corporate-run media is a non-profit
channel financed by someone with deep pockets. Such an alternative is Al
Jazeera TV which was started by the Emir of Qatar as the first 24 hour news
channel in the Arab world in 1996. Since then, Al Jazeera has built its name
on opposing the status quo. Tony Burman, former news chief of CBC
Television, is so enthused that he has joined the AJE team. "Al Jazeera,"
says investigative journalist Seymour Hersh, "has broken the West's monopoly
on how the world views conflicts in the Middle East and beyond."
Kamloopsians can see what 200 million households in 100 countries worldwide
now enjoy. Shaw cable is giving a free preview of Al Jazeera on digital
channel 175 until August 31.
I would prefer a properly funded public broadcaster like the CBC but
declining revenues from the Harper government make that unlikely. And the
prospect of Harper TV doesn't turn me on. Perhaps Al Jazeera can open a
window on the world that has remained in the dark for too long.
David Charbonneau is the owner of Trio Technical.
He can be reached at dcharbonneau13@shaw.ca
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