Eye View
by David Charbonneau
Government credibility lost in haze of tobacco industry
January 4, 2005 Kamloops Daily News Ken Knight wanted to reduce the health risk of smoking so he switched to "light" cigarettes. Knight, from a small town north of Vancouver, now feels deceived after smoking for 17 years. As it turns out, light cigarettes are no safer that regular. Knight is taking Imperial Tobacco to court. He alleges Imperial knowingly withheld information that its products were harmful and it "unfairly and unjustly profited from its deceptive acts and practices." Imperial counters that they were doing nothing illegal - - the tar content of their cigarettes met federal regulations for labeling of light cigarettes. Their contention is revealing. For decades, governments approved superficial changes to cigarettes but never seriously tried to make the toxic, addictive product illegal. Governments were as hooked on tobacco as smokers. The taxes collected were too hard to pass up on, and tobacco corporations were big contributors to political parties. The tobacco/government pact served both partners well and neither one put the health of consumers first. Big tobacco continued to sell a dangerous product and governments did nothing to stop them. Spokespersons from tobacco corporations were so confident of their partnership with government that they could joke about the problem, even though it was black humour. The tobacco industry supported a study that said that smoking was beneficial because it killed smokers prematurely. In doing so, the study boldly says, governments were saving the cost of health care, pensions and housing for the elderly smokers who died early. The cozy tobacco/government relationship only began to come apart when citizens started winning law suits against tobacco corporations and when investigators started to unravel the dark world of corporate tobacco crime. One investigator was Luk Joosens. As a trade specialist for the World Health Organization, he was trying to find out where all the manufactured cigarettes in the world were going. His major concern was that cigarette markets were shifting from developed nations to third world countries. Joosens discovered that about one-third of all cigarettes couldn't be accounted for - - 400 billion were missing. It took a team of international investigative reporters years to unravel the mystery. It turned out that billions of cigarettes were being smuggled into developing countries to avoid taxes and duties. Smuggling is also connected to laundering of drug money - - drug lords bought cigarettes on the black market with money made from the sale of drugs, then sold them to third world smokers. Tobacco corporations knew exactly where the cigarettes were going and they had every reason to know who their business partners were. Big tobacco was not hesitant about letting governments know who was in charge. When federal and provincial Canadian governments decided to raise taxes on the sale of cigarettes, effectively reducing sales, tobacco corporations fought back. First they increased exports to the U.S., which seems odd at first since Americans don't smoke Canadian cigarettes. Then the "exported" cigarettes were smuggled back into Canada. From U.S. warehouses they were trucked to the protected Akwesasne Indian reserve that straddles the U.S.-Canada border. Mohawk Indians smuggled the cigarettes back into Canada for sale without tax; undercutting the sale of legal, taxed tobacco. The smuggled cigarettes started to eat away the legal market. That forced Canadian governments to lower taxes. The sale of legal rebounded, which was the desired effect. Big tobacco let government know who controlled sales. Large profits were made by criminal syndicates who transported and repackaged cigarettes to the Mohawks, so that they appeared legal to smokers. Canadian tobacco corporations pleaded innocent of any involvement with the smuggling scheme but a letter obtained by a RCMP, from recent raid on Imperial Tobacco, suggests otherwise. The letter was written by Imperial Tobacco's president and CEO Don Brown to the managing director of its parent company British American Tobacco. It reads, "Although we agreed to support the federal government's effort to reduce smuggling by limiting our exports to the U.S.A., our competitors did not. Subsequently, we have decided to remove the limits on our exports to regain our share of Canadian smokers ... Until the smuggling issue is resolved, an increasing volume of our domestic sales in Canada will be exported, then smuggled back for sale here." U.S. president Reagan once said, "Government is not the solution, it's the problem." That's certainly the opinion of big tobacco, now that governments have been forced to protect consumers.go back to my Columns in the